Blogging has been around for quite some time. If you have a well-visited blog, it is time to start considering monetizing options for it. You are already putting so much work into it, you may as well check the options and maybe even quit the 9-5 job to pursue your passion. So here are some ways to monetize your blog in 2022.
Advertizing
The first thing that comes to mind when you think about monetizing your blog is probably ads. Generating revenue from advertising on your blog is easy, as you can either sell space for ads or use tools like AdSense. Google’s tool and similar services are easier to use, as you just need to create an account, and then the rest is done by algorithms. You want to pay attention, however, to the way your content and ads are displayed.
Research shows that users hate pop-up ads. Just imagine yourself reading an interesting article when an unsolicited ad pops up. You would be annoyed, wouldn’t you? The same goes for your readers. So keep the ads in the spaces where people can see and click on them, but they are not too distracting when reading your blog posts. After all, you don’t want to lose faithful readers over a few clicks.
The great thing about AdSense is that it uses cookies and other data to place ads based on your audience’s interests. The algorithm also places ads that are connected to the topic of your post. You can also block ads that you think don’t work for your blog. As Google’s topics API is now being adopted, you may want to take a look at how this will play out in the future.
However, an even better idea is to sell advertising space on your blog directly. That way, you get control over what is displayed and where exactly. All you need to do is create an Advertize-with-us page. Don’t be too disappointed if the revenue is scarce. Few people click on ads. In fact, if 1-2% of your visitors click on ads, that is considered successful.
Pro tip: To attract more visitors to click on your ads, use compelling graphics and interesting content. If this is not your strong side, hire a graphic designer to help you out.
Sponsored Posts
A company or advertizer may reach out to you for a collaboration or a sponsored post. This means you will review a product or service and include it in a post. You will receive some form of compensation for your work. Many bloggers are reluctant to do this. First of all, you need to be clear that you will only recommend the product or service only if you believe in it. Secondly, be honest with your audience.
Disclose upfront that it is a sponsored post. Finally, only accept the deal if their brand strategy aligns with your own moral compass. If you are honest with your audience in the review and it doesn’t differ from what you normally post, they will simply accept it and be glad for you.
Affiliate Marketing
Another profitable way to monetize your blog is through affiliate marketing. You will basically include a link to a business’s product or service they want you to advertise. You will be given a small percentage for every purchase made through your blog.
A few things are key for a successful affiliate marketing – a product or service that is in line with your content and a niche audience that will want to buy it. If you have a blog about fishing, any part of the equipment or agencies specialized in fishing tips will work for you. But there is no sense posting an affiliate link for a book if it isn’t about fishing. Your audience has to be interested in the affiliate products.
Sell Your Products/Services
If you have a niche-specific blog and you understand the topic well, why not sell your own products or services? If you are a carpenter and have a blog about carpentry, why not sell your own designs, for example?
Since you have started a blog to offer people insights into your niche, you have probably already created TOFU content. Top of funnel content, or TOFU, is the content you put out to help your audience with specific questions. Now you can bring the same solutions in a form of a product or service and sell it to them.
You may need to rearrange your blog somewhat to achieve this. One of the ways to improve sales is through tweaking your website design.
Write for Other Blogs
So, if you have a successful blog, why not charge other blogs to write for them? This is a simple way to earn money, as a lot of blogs pay (ghost)writers. You can ask to have your name featured in the article. This will depend on the blog’s policy.
Chances are you are already an expert in your niche and now you can earn money to share your knowledge. Of course, paid writing requires SEO knowledge and skills, but you can quickly learn about it by visiting top digital marketing blogs.
Paid Membership
When your blog gains traction, that means you have put out the value that people appreciate. You can increase that by starting a paid membership on your website. Offer exclusive content and insights to your paying members.
Be careful and listen to your audience’s needs. Pay attention to the membership analytics in the beginning and make sure that your content is worth their time and money.
Webinars
Hosting a webinar can bring your blog to a completely new level and it is a good way to monetize your blog it. Mainly because, if you exclusively write a blog, people will get a chance to know you in a completely different light. It is also a great opportunity for a bit of networking and may prompt them to want more of your content.
If you are a newcomer to the webinar sphere, take a good look at the webinar platforms on the internet. Choose the best webinar software for your needs and read the reviews. You don’t want a software bug to ruin the experience for your attendees.
The Monetize your blog is endless if you are creative and entrepreneurial enough. You can use paid ads, pay-per-click stream of revenue, have sponsors, sell your own products, or teach skills. The most important thing to remember when trying to monetize your blog is to stay true to yourself, your content, and your audience. If you sell yourself somewhere along the line, your audience will notice and you will lose them.
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