Hey guys, in this article, I am going to discuss the reasons why meme marketing is the way to go for brands today. So keep reading.
Marketing is not just limited to generating advertisements that are solely dedicated to selling a product or service.
Brands across the globe are currently focusing their attention on building engagement. During the past few years, brands have switched to a novel marketing stratagem-Meme Marketing Strategy.
Memes are humorous content that provokes laughter. However, today they are leveraged effectively by brands or businesses to spread and boost awareness in an incredibly delightful way.
Meme marketing is supposed to be a clever mix of content marketing and social media marketing. A successful meme stratagem involves leveraging extremely humorous, shareable, and entertaining content for boosting your brand awareness among particularly the millennial audience.
According to Forbes, people are in the habit of creating memes to cast a spotlight primarily on inconsistencies, manipulating judgments on current events, and finding humor in monotonous routines.
Memes have successfully become an informative and effective way of expressing your feelings, beliefs, and attitudes. Brands that are proficient in using memes could take major leaps ahead in building credibility and relevancy.
Memes are best for providing a golden opportunity for businesses to connect quickly with their customers around their values, culture, attitudes, and lifestyle. Memes are instrumental in helping you reach a much broader audience.
Let us explore why meme marketing has become a way of life for brands today!
Ensures Better Recall
We hardly remember what we had seen on our cell phones unless it compelled us to pause scrolling and sparked our consciousness. Humorous posts have a much better recall value. We tend to remember and share funny posts.
If you have done your meme marketing perfectly, it will help your brand to stand out when your product is required. It is a crucial factor as everybody will not be interested in buying a product or service at the same time.
However, if they can recall your brand, then they would most probably end up making a purchase.
Memes Are Undoubtedly Topical
Memes are known to perform to their utmost potential instantaneously after they enter the digital space. Hence, you need to act fast and take maximum advantage of the moment.
As per the findings of a study, topical interests impact overall user behavior in popular social networking sites. Memes are topical hence, they enjoy a competitive edge. Brands have to clearly understand what is important or interesting to their precise target audience well ahead of time.
It will help them to identify and use trending memes in their marketing strategy so that their target audience would like to share.
You could choose memes that align with your audience’s lifestyle activities like food, music, fashion, sports, fishing, camping, and hunting, etc. You may browse through Meme Scout for the most hilarious memes.
Memes Are Great For Automatically Creating Trust & Credibility
People seem to be more convinced about the truthfulness of a statement whenever it is accompanied by a supporting image. This fact is the driving force behind brands incorporating memes into their overall marketing stratagem.
Studies have revealed that 22 percent of users on social media platforms are unlikely to follow an influencer if they cannot trust him or her. On most occasions, they doubt the credibility of a product promoted by an influencer.
Entertaining and humorous content, on the contrary, seems to have the opposite effect. It boosts affinity towards that influencer and even towards the product that they are promoting almost passively through trending memes.
When memes come with cultural understanding, they help in elevating credibility and building trust.
Conclusion
Brands should focus on using meme marketing to their advantage so that they can win the hearts of their followers and at the same time, boost their overall influence and reach.
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